There was an e-marketer named Sam…
March 19th, 2010 | 
Author: There was an e-marketer named Sam
Who didn’t know “opt-out” = SPAM.
His customers rebelled
And his goods didn’t sell
And now there’s nothing left of his brand.
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- The HBR’s 10 Must Reads On Strategy in one illustration
- Walking the gemba
- Innovation gives birth to companies — not the other way around
- The Truman Show of the marketplace
- Does your brand have a direction?
- Oprahfy your business
- Customers can’t tell you what they want
- Definitions matter
- A lesson from the phone company
- “Hello, I’m _______”
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