Posts Tagged ‘social media’

Our good friends and marketing experts, Jamie Turner of the 60 Second Marketer and Reshma Shah, Ph.D., professor of marketing at Emory University, are putting the “social” in social media with their new book: “How to Make Money with Social Media, An Insider’s Guide on Using New and Emerging Media to Grow Your Business.”

They’re offering first-edition, autographed copies to the first 50 people who donate $40 to their charity, A School Bell Rings. The goal is to raise $2000 in donations for children in Tanzania, India, and Nicaragua.

The book alone is sure to be worth the investment; investing in the future of needy kids makes it even more so.

If you’d like to help or just learn more, here’s the link:

http://www.ASchoolBellRings.org/book

Felix Hoenikker, the world-famous scientist in Kurt Vonnegut’s “Cat’s Cradle,” shirks his duties as “father of the atom bomb” because of…turtles.

You see, Felix had a tank of pet turtles in his laboratory, and he just couldn’t tear himself away from them. Playing with turtles was such a big draw for his attention that the Manhattan Project staff removed them from the lab so he could focus on work.

Applying that metaphor to the real world, let’s examine some of the turtles in today’s marketing tank: Facebook, LinkedIn, Twitter, YouTube, blogging.

I’m not proposing these things are not valid work. It’s just that, in a 3.0 world, the foundations of a business relationship system lay elsewhere, and are more important than ever…

• Understanding the company value proposition  —before blogging about it
• Attending to customer service — before setting up a Twitter channel for it
• Making products truly great — before setting up FaceBook fan pages for them

It’s worth remembering that turtles can be dangerous; if you’re not careful, you might get bitten.

Now, if you’ll excuse me, I’ve got to get back to Mafia Wars…